Value creation within intangible-intensive firms: the case of biotechnology firms (13-mars-08, 14:00)

By: BENSAHEL Wassila

The objective of this work is to present a modelling of the value creation process adapted to the intangible-intensive firms, the specificity of which erodes any comparison with the traditional firms, and militates for a change of manager mentality and adoption of new approaches allowing the consideration of real and hidden sources of value. The first part of the thesis proposes a presentation of the intangible-intensive firms and of their specificities and characteristics. It also proposes a modelling of their value creation process reflecting the fundamental sources of value, with the dual aim of application to intangible and presentation of the new real options approach leading in fact to
better evaluations. The second part of the thesis presents the chosen research context : the biotechnology firms. On the basis of this choice, our empirical analysis is based and our methodological frame is built by following three steps: a case study, a qualitative study based on expert interviews and finally an additional quantitative study. The last part of the thesis suggests
demonstrating the descriptive and explanatory capacity of our grid of reading as well as its impacts with regard to our research problem.